Annual Program Statement for Fiscal Year 2021 ending September 30, 2021 | Funding Opportunity Number: AFKAM – FY21 – 01



Annual Program Statement for Fiscal Year 2021 ending September 30, 2021.

Funding Opportunity Title: U.S. Mission in Uganda Public Diplomacy

Funding Opportunity Number: AFKAM – FY21 – 01

CFDA Number: 19.040 – Public Diplomacy Programs

Estimated Total Program Funding: $200,000

Award Ceiling: $40,000; awards over $40,000 considered on a case-by-case basis

Award Floor: $5,000

Deadline for Applications: See Application deadlines section


The U.S. Mission in Uganda’s Public Affairs Office is pleased to announce that funding is available through the Public Diplomacy Grant Program for projects ranging in value from $5,000 to $40,000. Projects for greater values will be considered on a case-by-case basis.

Grants are intended for committed and organized civil-society organizations, local representatives of civil society, think tanks, non-governmental organizations, cultural institutions, and academic institutions. Awards to individuals will also be considered on a case-by-case basis. All grantees must have a non-profit status.

Notice: For Fiscal Year 2021 all proposals submitted in response to this Annual Program Statement must include a contingency plan describing in detail how the proposed activity would be implemented in the event that COVID-19 related health restrictions are in place during the anticipated period of performance.

Objectives and Project Outcomes:

The objectives of the Public Diplomacy Grant Program are to promote positive relations between the people of Uganda and the United States; reinforce shared values; and connect Uganda’s emerging leaders (aged 16 to 35) to the American people through projects that:

  • Help Ugandan youth, especially young women, explore and discover their potential through innovative science, technology, engineering, arts, and math (STEAM,) programs, as well as entrepreneurship programs.
  • Encourage Ugandan youth to participate in civic life through social entrepreneurship, volunteerism, and community engagement.
  • Strengthen understanding of U.S. values and institutions; highlight U.S. culture, including American Studies; and support diversity, acceptance of minority groups, and other areas of mutual interest.
  • Demonstrate the power of the arts to promote positive self-expression, social change, and economic opportunity.
  • Promote the application of new technologies to address economic, environmental, and social challenges of shared concern.

U.S. Content

In order to be eligible for funding consideration, proposals must demonstrate significant U.S. content. U.S. content can include, for example, the participation of U.S. experts, the application or adaptation of U.S. models and best practices, or learning materials related to American history, society, culture, government, or institutions. Initiatives that promote sustained cooperation between the people of the United States and Uganda even after program funding has concluded are encouraged. Proposals without significant U.S. content will not be considered for funding.

Activities that are typically funded include, but are not limited to:

  • Programs that reinforce and amplify lessons learned by alumni of State Department-funded exchange programs (both American and Ugandan alumni);
  • Youth engagement, leadership, and education programs;
  • Workshops, seminars, trainings, and master classes on American themes or issues of mutual interest mentioned in the above goals of the Program;
  • Programs to empower young women;
  • Radio, television, and social media training and programming in support of the above Program objectives;
  • Initiatives in support of the above program objectives that make creative use of the Mission’s American Center in Kampala or Nile Explorer bus, a mobile classroom that provides extracurricular learning opportunities in STEM and other subjects through visits to underserved schools across Uganda.

Activities that are not typically funded include, but are not limited to:

  • fees and travel costs to attend conferences in the United States,
  • ongoing salary costs and office equipment,
  • paying to complete activities begun with other funds,
  • projects that are inherently political in nature or that contain the appearance of partisanship/support to individual or single party electoral campaigns,
  • social welfare projects,
  • political party activities,
  • projects that support specific religious activities,
  • trade activities; fundraising campaigns; commercial projects; scientific research; construction projects; projects whose primary aim is the institutional development of the organization itself.

Inviting U.S. Experts

The Public Affairs Office will also consider proposals for the participation of U.S. citizen experts at in-person or virtual programs in support of the above program objectives. The travel costs for in-person programs in Uganda may include economy class airfare of a U.S. flag carrier, stipend for meals, daily honorarium, lodging, and local transportation. Funding requests for activities involving U.S. citizen experts should include a proposed daily schedule for the expert (minimum of two program days excluding travel time). If participation in a conference is expected, please provide its description (organizer, topics, goals and objectives, audience, other sponsors and other expected speakers and participants).

When possible, the Public Affairs Office prefers to provide support to U.S. experts who are available to participate in multiple events. The Public Affairs Office is willing to work with grantees to identify additional programming opportunities in support of public diplomacy program objectives for U.S. experts traveling to Uganda.

Project and Budget Periods

Projects generally must be completed within one year or less.


The Public Affairs Office encourages applications from all sectors: committed and organized civil-society organizations, local representatives of civil society, think tanks, non-governmental organizations, cultural institutions, academic institutions, and individuals. All grantees must have a non-profit status.

We seek proposals for activities that engage geographically and demographically diverse audiences within Uganda. U.S. NGOs and individuals may apply, but preference is given to Ugandan organizations or partnerships between U.S. and Ugandan organizations.


Application Deadlines

Applications will be reviewed two times during Fiscal Year 2021. The deadlines for application are:

Round 1: April 15, 2021

Round 2: June 30, 2021

Proposal Format

To apply, please provide the following information, in English:

1. Mandatory application forms

2. Summary Coversheet: Cover sheet stating the applicant name and organization, proposal date, program title, program period proposed start and end date, and brief purpose of the program. We highly recommend that in addition to this, the applicant fill out the Organizational Information template provided 

3. Proposal (5 pages maximum): The proposal should contain sufficient information that anyone not familiar with the project would understand exactly what the applicant wants to do. We highly recommend that the applicant use the proposal template provided Here. If the applicant elects not to use the template provided, they may use their own proposal format, but must provide all the items listed below.

      • Proposal Summary: Short narrative that outlines the proposed program, including program objectives and anticipated impact.

      • Introduction to the Organization or Individual applying: A description of past and present operations, showing ability to carry out the program, including information on all previous grants from the U.S. Embassy and/or U.S. government agencies.
      • Problem Statement: Clear, concise and well-supported statement of the problem to be addressed and why the proposed program is needed
      • Program Goals and Objectives: The “goals” describe what the program is intended to achieve.  What aspect of the relationship between the U.S. and Uganda will be improved? The “objectives” refer to the intermediate accomplishments on the way to the goals. These should be achievable and measurable.
      • Program Activities: Describe the program activities and how they will help achieve the objectives.
      • Program Methods and Design: A description of how the program is expected to work to solve the stated problem and achieve the goal.
      • Proposed Program Schedule: The proposed timeline for the program activities. Include the dates, times, and locations of planned activities and events.
      • Key Personnel: Names, titles, roles and experience/qualifications of key personnel involved in the program. What proportion of their time will be used in support of this program?
      • Program Partners: List the names and type of involvement of key partner organizations and sub-awardees.
      • Program Monitoring and Evaluation Plan: This is an important part of successful grants. Throughout the time-frame of the grant, how will the activities be monitored to ensure they are happening in a timely manner, and how will the program be evaluated to make sure it is meeting the goals of the grant?
      • Future Funding or Sustainability Applicant’s plan for continuing the program beyond the grant period, or the availability of other resources, if applicable.

4. Budget Justification Narrative: After filling out the SF-424A Budget (mandatory form), use a separate sheet of paper to describe each of the budget expenses in detail. See Guidelines for Budget Submissions below for further information. While not required, we highly recommend that the applicant use the budget template provided here. Do remember to submit the budget with the mandatory SF424A.

Guidelines for Budget Justification

Personnel: Describe the wages, salaries, and benefits of temporary or permanent staff who will be working directly for the applicant on the program, and the percentage of their time that will be spent on the program.

Travel: Estimate the costs of travel and per diem for this program. If the program involves international travel, include a brief statement of justification for that travel.

Equipment: Describe any machinery, furniture, or other personal property that is required for the program, which has a useful life of more than one year (or a life longer than the duration of the program), and costs at least $5,000 per unit.

Supplies: List and describe all the items and materials, including any computer devices, that are needed for the program. If an item costs more than $5,000 per unit, then put it in the budget under Equipment.

Contractual: Describe goods and services that the applicant plans to acquire through a contract with a vendor. Also describe any sub-awards to non-profit partners that will help carry out the program activities.

Other Direct Costs: Describe other costs directly associated with the program, which do not fit in the other categories. For example, shipping costs for materials and equipment or applicable taxes. All “Other” or “Miscellaneous” expenses must be itemized and explained.

Indirect Costs: These are costs that cannot be linked directly to the program activities, such as overhead costs needed to help keep the organization operating. If your organization has a Negotiated Indirect Cost Rate (NICRA) and includes NICRA charges in the budget, attach a copy of your latest NICRA. Organizations that have never had a NICRA may request indirect costs of 10% of the modified total direct costs as defined in 2 CFR 200.68.

Cost Sharing” refers to contributions from the organization or other entities other than the U.S. Embassy. It also includes in-kind contributions such as volunteers’ time and donated venues.

Alcoholic Beverages:  Please note that award funds cannot be used for alcoholic beverages.


      • 1-page CV or resume of key personnel who are proposed for the program

      • Letters of support from program partners describing the roles and responsibilities of each partner

Official permission letters, if required for program activities

Submit all forms in electronic format to

An organization or individual may submit only one application per application deadline. All applicants will receive confirmation of receipt of proposals. Proposals will not be considered until all information is received. Please note that all information must be received by the application deadlines listed above.

Technical Requirements for Eligibility:

All organizations applying for an award must have the following registrations:

      1. Dun and Bradstreet (D&B) Data Universal Numbering System (DUNS)number;
      2. NATO Commercial and Government Entity(CAGE/NCAGE) code; and
      3. System for Award Management ( (If you have applied and have not yet received the registration number, provide proof of application).

Please apply for the D&B DUNS Number and CAGE/NCAGE Code at the same time to expedite the registration process. The Legal Business Name and Address must MATCH EXACTLY when entering it into the D&B DUNS, NCAGE, and websites – this includes spaces, parentheses, capitalization, small letters, punctuation, etc. Self-registration in D&B DUNS, NCAGE, and is free of charge.


The DUNS/UEI number is a nine-digit number established and assigned by Dun and Bradstreet, Inc. (D&B) to uniquely identify business entities.

Log onto the D&B website at

For assistance, contact D&B at the following email address:


NATO Commercial and Government Entity (NCAGE) codes are required for all foreign entities to create an account in The Code is a five-character ID number, and can take, at a minimum, 4-5 business days to create.

Steps to register: (Please use the Internet Explorer web browser)

If the search results in no NCAGE codes found, you must click on “Request New” on the right side of the page to apply for your CAGE/NCAGE code.

      • For assistance by telephone, please call: 1-888-227-2423 (inside the U.S.) or 001-269-961-7766 (outside the U.S.). E-mail for any problems in obtaining an NCAGE code.

SYSTEM FOR AWARD MANAGEMENT ( (Please use either the Google Chrome or Mozilla Firefox web browser)

SAM is a U.S.-government wide registry of vendors doing business with the U.S. federal government and requires annual renewal. The system centralizes information about grant applicants/recipients, and provides them with a central location to change their organizational information. More information about and useful guides for setting-up a new account, updating an existing account, or renewing an expired account can be found at: .

Please complete ALL of the above steps before attempting to register in SAM.

      • Log onto
      • If you have had an active record in The Central Contractor Registration (CCR), you may already have an active record in SAM. To check for an active registration, please conduct a “search” for your record using the organization name and/or DUNS Number in SAM. If you are not registered, your organization or entity will not be found.
      • If your organization does not have an active registration, you must create a user account and input all information in the exact manner as you have for the IRS, D&B DUNS, and NCAGE.
      • Complete and submit the online form.

Because of the different steps required for registration, it can take anywhere from three to fourteen business days to complete the process of creating an account with the system.

If you encounter any error, please contact the SAM Federal Service Desk to report problem at There is a standard (not toll free) number that customers can use +1 334-206-7828.


Announcing Award Decisions:

The Public Affairs Office seeks to notify applicants of funding decisions within six to eight weeks following an application deadline. The timing of approvals is, however, subject to the availability of funds.

Please note: Funding for approved proposals will not be available immediately. The allocation of funds can take up to two months once all award paperwork has been completed. Applicants should, therefore, submit proposals well in advance of the intended project start date.

Selection Process:

Applications will be reviewed by the Public Affairs Office’s Grant Committee. Each application submitted under this announcement will be evaluated and rated based on the following criteria:

      • Strength of U.S. component/content;
      • The degree to which proposals present clear, achievable, and measurable objectives;
      • The strength of project monitoring and evaluation components;
      • The degree to which the proposed project addresses one or more of the objectives of the Public Diplomacy Grant Program, as outlined above;
      • Its ability to engage youth audiences or strengthen the ability of established community leaders to engage youth audiences;
      • The extent to which it will create new ties between U.S. and Ugandan peer institutions, new connections between Americans and Ugandans, or present American culture and society in an innovative manner;
      • Production of engaging content that would expand the reach of the project to digital audiences; and
      • Promotion of diversity and acceptance of minority groups, including persons with disabilities and other disadvantaged communities.

Applicants selected for further consideration will receive official written notification and detailed information on the process of finalizing awards. Applicants selected for further consideration must provide official copies of all registrations outlined in the eligibility requirements. Failure to provide these documents will result in disqualification.

Awards are contingent upon availability of U.S. Government funds and the signing of official award documents. Verbal or other informal communications cannot be considered official notification of an award, and applicants may not obligate expenses for a proposed project until all required administrative procedures have been completed.


All awards require both program and financial reports on a frequency specified in the award agreement. The disbursement of funds may be tied to submission of these reports in a timely manner. All other details related to award administration will be specified in the award agreement.


All questions about the Public Diplomacy Grants Program should be addressed to